Marketing Regulations

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All market participants must adhere to The Regulations on the Marketing of Virtual Assets and Related Activities 2024 [Marketing Regulations]. The requirements in these Marketing Regulations are applicable to all Entities, including domestic and/or foreign Entities, and whether they are authorised and Licensed by VARA to carry out VA Activities or not. VASPs, businesses offering non-virtual asset activities and individual market participants should be aware of the penalties for non-compliance.

The Marketing Regulations are accompanied by the Guidance on Regulations on the Marketing of Virtual Assets and Related Activities 2024 [the Guidance on Marketing Regulations], which is indicative for explanatory purposes, and non-binding.

You can read these documents by following the links below:

Entities that have received VARA approval pursuant to Administrative Order No. [01] of 2022: Relating to Regulation of Marketing, Advertising and Promotions Related to Virtual Assets prior to the effective date of these Marketing Regulations—

a.	may, up to day ninety [90] of these Marketing Regulations taking effect, be able to conduct Marketing in compliance with the terms and conditions of the approval received explicitly for such purpose from VARA, without being deemed to be in contravention of these Marketing Regulations; and
b.	shall, from day ninety [90] of these Marketing Regulations taking effect, only be permitted to conduct Marketing in full compliance with these Marketing Regulations.

Businesses are not permitted to offer regulated virtual assets services or activities in Dubai without receiving VARA approval or confirmation of no objection.

Capitalised terms used but not defined above shall have the same meaning ascribed to them in the Marketing Regulations.