The Dubai Virtual Assets Regulatory Authority (VARA) was established and authorised by Law No. (4) of 2022 Regulating Virtual Assets in the Emirate of Dubai (Dubai VA Law) to regulate Virtual Assets and Virtual Asset Service Providers (VASPs).
 

This Guidance on Regulations on the Marketing of Virtual Assets and Related Activities 2024 (this Guidance on Marketing Regulations) is issued pursuant to the Virtual Assets and Related Activities Regulations 2023 (the Regulations) and the Regulations on the Marketing of Virtual Assets and Related Activities 2024 (the Marketing Regulations).
 

The purpose of this Guidance on Marketing Regulations is to provide guidance on the application of the Marketing Regulations, including, but not limited to, when the Marketing Regulations apply, general requirements applicable to all Marketing and the exemptions which are available. This guidance is provided both by way of indicative examples and explanations of phrases which have specific meanings in the Marketing Regulations.
 

As per Regulation I.B.4, all Guidance is indicative and non-binding, and may comprise any information as further elaboration or explanation on the application of Regulations, or any Rules or Directives only. This Guidance on Marketing Regulations is not a substitute for the Marketing Regulations or independent legal advice. Readers are encouraged to read this Guidance on Marketing Regulations together with the Marketing Regulations, to aid their understanding of the scope and application of relevant provisions.
 

Capitalised terms in this Guidance on Marketing Regulations have meanings defined herein or as defined in Schedule 1.