| 2. | Any advertisement, invitation, inducement, solicitation, offer or promotion may qualify as Marketing regardless of the media or channel through which it is made, and which may include, but is not limited to—
| a. | communications, publications, dissemination of any form of data, information, or content that is promotional, influenced and/or sponsored material; | | b. | social media posts, blogs, comments, endorsements, non-written communications, banners, billboards, videos, podcasts, recordings or live streams; | | c. | events held in the Emirate which may facilitate the solicitation of clients or incentivise the use of any product and/or service related to any VA Activity and/or the acquisition or disposal of any Virtual Asset; | | d. | advertisements, sponsored editorials, paid or earned media, and all forms of publicity-driving content or materials including branding and merchandise; | | e. | “airdrops” or the issuance, giving or transfer of a Virtual Asset; and | | f. | educational content including articles, papers, presentations, discussions and tutorials, whether online, off-line, audio and/or visual.
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| 4. | Existing approvals. Entities that have received VARA approval pursuant to Administrative Order No. (01) of 2022: Relating to Regulation of Marketing, Advertising and Promotions Related to Virtual Assets prior to the effective date of these Marketing Regulations— | a. | may, up to day ninety (90) of these Marketing Regulations taking effect, be able to conduct Marketing in compliance with the terms and conditions of the approval received explicitly for such purpose from VARA, without being deemed to be in contravention of these Marketing Regulations; and | | b. | shall, from day ninety (90) of these Marketing Regulations taking effect, only be permitted to conduct Marketing in full compliance with these Marketing Regulations.
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