Purpose
 

The illustrative examples and case studies in this Part II aim to contextualise the application of the Marketing Regulations and the guidance in Part I. Readers should note that these examples and case studies have been designed to highlight certain issues and considerations relevant to the Marketing Regulations and there may be regulatory issues in these examples and case studies other than those explained which are not mentioned (e.g. whether certain non-Marketing activities require a VARA licence).
 

All of the following examples and case studies are made up and provided for illustration purposes only.
 

All names, graphics and descriptions in the following illustrative examples are fictional and provided for illustrative purposes only. No identification with actual Virtual Assets, Entities, Marketing campaigns, products, and/or services is intended or should be inferred or implied.